Iterations
Background
During my internship with Chicago Public Media, I gained experience in branding, designing creative concepts, and learning marketing strategies. These skills prove essential when working on creative and marketing campaigns from concept to execution.
Challenge
Design a bookmark that emphasizes the importance of supporting public media, the perks of a WBEZ subscription, and includes WBEZ's colorful vibe.
Audience
Chicago-area residents who listen to WBEZ daily and are interested in showing support, or are current members.
Solution
I used Adobe Creative Suite to design the bookmark concepts. Before finalizing the bookmark design, I would proactively communicate with staff to ensure the creative solution met the brief's needs.