Spring 2023 Social Media Banner
Samples
The Siebel Center believes in chaos, creativity, creation, and making design accessible. I aimed to create vibrant, colorful designs that kept those values in mind to capture students' attention and promote events at the Center.
Concepts for the Summer postcard
Concepts for the Summer postcard
Final postcard design
Background
Collaborating closely with faculty and students as a junior designer, I dedicated time to understanding brand standards, the importance of human-centered design, and its power to transform campus and beyond through iterative problem-solving.
Challenge
Create engaging, effective designs that promote the Siebel Center, its initiatives, and events throughout the Urbana-Champaign campus, capturing viewers' attention.
Audience
Students, faculty, staff, and others who are curious and would like to learn more about the Siebel Center.
Solution
I designed multiple visually engaging digital and print assets that adhered to brand guidelines. With assigned projects, I explored new media, styles, and tools, which were developed and refined to support the Siebel Center’s storytelling goals.